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What Elite Trainers Can Learn From The Peloton Phenomenon
The biggest fitness craze in the world right now isn't a new aged yoga school or latest gym contraption, it's a two-wheeled bicycle with a lot of tech: Peloton. The fitness company's profits are soaring, especially as the coronavirus pandemic is holding people captive in their own homes. Peloton is the world's first company to successfully re-create the concept of "connected fitness," previously found only in gyms or private training classes. And the methods the company uses can provide big takeaways for elite trainers looking to reinvent themselves. Double Down On Virtual Classes Many gyms and trainers are doubling down...
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